Your 2026 STR Strategy Starts Now: A Simple Framework to Set Up Your Best Year Yet
If you want a profitable 2026, the time to build your STR plan isn’t in January — it’s right now.
Here’s the simple, powerful framework top hosts use to set their year up for success.
STEP 1: Reflect on 2025 With Radical Honesty
Ask yourself:
What felt heavy?
What felt easy?
What drained bandwidth?
What produced unexpected results?
Which decisions made you proud?
What do guests complain about the most?
Which listings need the most help?
Clarity starts with awareness.
STEP 2: Choose 1–3 Focus Areas
Not 12. Not 7. Three or less.
Examples:
redesign one listing
raise ADRs by 10%
hire a communications assistant
launch an investor partnership
acquire a second property
Growth happens through focused action.
STEP 3: Decide What You’re Letting Go Of
This step is always uncomfortable — and always required.
Consider dropping:
overcomplicated processes
unnecessary amenities
emotional labor
a burnout-inducing turnover schedule
tasks only you currently touch
Letting go creates the space for expansion.
STEP 4: Plan Your Education + Proximity for 2026
Strategy doesn’t come from guessing — it comes from being in the right rooms.
The 2026 LUYL Summit is designed around:
industry shifts
design-forward approaches
operational excellence
investing guidance
scaling frameworks
And if you want deeper clarity, the VIP Power Brunch delivers hands-on workshops for the $100k year and exit-planning.
STEP 5: Build Your 90-Day Action Plan
Break your goals into tiny steps.
Assign deadlines.
Assign owners.
Track weekly.
Momentum is built in 90-day cycles.
The Big Message
Your 2026 STR success will come from the plan you build today.
Don’t wait for January.
Start now.
Future-you will thank you for it.
